Privacy Policy
Last Updated: 7th August, 2025
This privacy policy (the “Privacy Policy”) governs your (“You/Your”) use of the website The Cricket ID (the “Website”) and sets out how the proprietors of the Website (“We/Us/Our”) will handle Your personally identifiable information. The Privacy Policy is incorporated by reference into the Terms of Service and forms part of the Terms and is in addition to and shall not derogate in any way from the Terms. All capitalized terms not otherwise defined in this Privacy Policy shall have the same meaning as they do in the Terms of Service. By accessing, visiting, or using the Website, You agree with and consent to Our collection, use, and disclosure of Your Personal Information (as that term is defined below) as set out in this Privacy Policy.
1. Compliance with Privacy Legislation
We comply with all applicable privacy legislation regulating the retention, use and disclosure of personal information by private sector organizations (the “Privacy Legislation”). “Personal Information” means information about an identifiable individual, including their name, home address, telephone number, email address, financial information (including but not limited to payment card information), cricket preferences, team affiliations, and demographic information. Personal information does not include information that would enable an individual to be contacted at a place of business, for example their position or title, business telephone number, or business address. We will only collect, use or disclose Personal Information in accordance with Privacy Legislation and this Privacy Policy.
2. Privacy Officer
As required by the Privacy Legislation, We have appointed a Privacy Officer who is responsible for compliance with this Privacy Policy and the Privacy Legislation. The Privacy Officer may be contacted by email as follows:
Email: privacy@thecricketid.com
3. Information We Collect
3.1 Personal Information
As a result of Your visits to the Website, we may collect and log Personal Information, such as:
- Your IP address
- Name and contact information when you register for an account
- Email address for communications and account verification
- Cricket preferences, favorite teams, and player interests
- Betting history and transaction data (where applicable)
- Payment information for premium services
- Location data for region-specific cricket content
3.2 Website Usage Information
We may also collect information such as:
- Pages viewed and time spent on each page
- The time and date of access
- Your search preferences and Website navigation patterns
- Clicking habits and interaction with cricket content
- Device information and browser type
3.3 Aggregate Information
In addition to the above, We may track certain aggregate information that cannot be personally traced to any individual (“Aggregate Information”), such as:
- The total number of visitors to the Website
- The number of visitors to each page
- Popular cricket content and match preferences
- Geographic distribution of users
- Browser types and device categories used to access the Website
We may analyze this data for trends and statistics in the aggregate, but such information will be maintained, used and disclosed in aggregate form only and it will not contain any Personal Information.
4. How We Use Your Information
We may use Personal Information and Aggregate Information to:
- Provide personalized cricket content and match recommendations
- Improve the experience of accessing the Website for Our users
- Customize cricket news, scores, and updates based on your preferences
- Process transactions for premium services or cricket merchandise
- Send you newsletters, match alerts, and promotional offers (with your consent)
- Analyze user behavior to enhance Website functionality
- Provide customer support and respond to inquiries
- Ensure compliance with legal obligations and prevent fraud
5. Information Sharing and Disclosure
We do not trade, sell, or otherwise share Personal Information with third-parties except as set out in this Privacy Policy. We may provide Personal Information and Aggregate Information to:
5.1 Service Providers
- Vendors and service agencies that assist Us in providing cricket-related services
- Payment processors for premium subscriptions and transactions
- Email service providers for newsletters and match notifications
- Analytics providers to improve Website performance
- Content delivery networks for faster cricket streaming and updates
5.2 Legal Requirements
We reserve the right to disclose Your Personal Information and Your communications on this Website as required to do so by applicable law and when We believe that disclosure is necessary to:
- Protect Our rights and comply with legal obligations
- Respond to judicial proceedings, court orders, or legal processes
- Provide information to law enforcement authorities when deemed appropriate
- Prevent fraud, illegal activities, or violations of our Terms of Service
5.3 Business Transfers
We may transfer your Personal Information to a successor entity upon a merger, consolidation or other corporate reorganization in which We participate or to a purchaser of all or substantially all Our assets.
6. Age Restrictions
This Website is not intended for individuals under the age of 18 and the cricket-related services provided on the Website are not targeted at minors. By using the Website You represent and warrant that You are above the age of 18 and the age of majority in Your jurisdiction. If You are under the age of 18 or the age of majority in Your jurisdiction You agree to stop using the Website immediately.
7. Cookies and Tracking Technologies
We may use small text files called cookies to improve overall Website experience. A cookie is a piece of data stored on Your hard drive containing information about Your access to the Website. Cookies help us:
- Remember your cricket preferences and favorite teams
- Provide personalized content and recommendations
- Analyze Website performance and user behavior
- Deliver targeted advertisements related to cricket
Cookies generally do not permit Us to personally identify You. If You do not wish to use cookies while accessing the Website it may be possible to disable the use of cookies through changing Your internet browser settings, though this may limit some Website functionality.
8. Third-Party Widgets and Advertising
The Website may contain software widgets and advertising networks aimed at collecting information regarding Your browsing habits to provide targeted cricket content and advertisements. These third-party services may:
- Collect information about your cricket interests and preferences
- Use web beacons and tracking pixels
- Place cookies on your device
- Provide targeted advertising based on your cricket-related activities
Our advertisers and partners may collect, use and commercially exploit any information provided by users as they wish, subject to applicable laws and regulations. We do not have direct control over how the information collected by these third parties is used, and thus the use of this information is not covered by this Privacy Policy.
9. External Websites and Links
We provide links to other cricket-related websites, news sources, and resources over which We do not have control (“External Websites”). Such links do not constitute an endorsement by Us of those External Websites. You acknowledge that We are providing these links to you only as a convenience, and You further agree that We are not responsible for the content of such External Websites. Your use of External Websites is subject to the terms of use and privacy policies located on the External Websites.
By linking from the Website to External Websites, We may share some information with the External Website, including:
- Information about Your use of the Website
- The location from where You accessed the Website
- The cricket content or offer You selected to link to the External Website
- The time and date You linked to the External Website
While We do not trade, sell or otherwise share your Personal Information with third parties, Our Website may earn revenue by way of referral fees when visitors from the Website click out to an External Website.
10. Email Communications
From time to time We may employ third party marketing providers (“Email Service Providers”) to assist Us in contacting Our users with cricket updates, match alerts, and promotional content. If You provide Us with Your email address and opt in to receive emails from Us, We may share your name and email address as necessary for such Email Service Providers to provide that service.
Such Email Service Providers are prohibited from using Your Personal Information for promotional purposes beyond our specific instructions. Any emails You receive from Us or on Our behalf shall have an opt-out or unsubscribe option clearly displayed allowing You to:
- Opt-out from all future emails
- Adjust email subscription settings
- Choose specific types of cricket updates to receive
11. Data Security
We employ security measures, including internal procedures and software and hardware solutions that are reasonably designed to help protect Your Personal Information from loss, unauthorized access, disclosure, alteration or destruction. We are committed to ensuring Your Personal Information is protected and will use industry-standard security measures, including:
- Secure Socket Layer (SSL) technology for data transmission
- Encrypted storage of sensitive information
- Regular security audits and updates
- Access controls limiting employee access to Personal Information
- Secure payment processing for transactions
However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
12. International Data Transfers
Given the global nature of cricket and Our business, We may be required to locate Our servers and other computer systems in jurisdictions outside of your home country. Personal Information stored on computer systems in those jurisdictions may be subject to different privacy legislation, which may offer different levels of protection.
By using the Website You consent to the transfer of Your Personal Information to such foreign jurisdictions and acknowledge that this may affect the level of protection Your Personal Information is entitled to in light of the different privacy legislation applicable in those jurisdictions.
13. Data Retention
We will retain Your Personal Information only for as long as necessary to fulfill the purposes for which it was collected, including:
- Maintaining your account and providing services
- Complying with legal obligations
- Resolving disputes and enforcing agreements
- Improving our cricket-related services
When Personal Information is no longer needed, we will securely delete or anonymize it.
14. Your Rights
Depending on your jurisdiction, you may have certain rights regarding your Personal Information, including:
- The right to access your Personal Information
- The right to correct or update inaccurate information
- The right to delete your Personal Information (subject to legal requirements)
- The right to restrict or object to processing
- The right to data portability
- The right to withdraw consent
To exercise these rights, please contact our Privacy Officer at privacy@thecricketid.com.
15. Changes to This Privacy Policy
From time to time We may make updates or changes to this Privacy Policy to reflect changes in our practices, technology, legal requirements, or other factors. Before any such changes to the Privacy Policy take effect We will provide notice of such changes by:
- Posting them prominently on the Website for a minimum of thirty (30) days
- Sending email notifications to registered users (where applicable)
- Updating the “Last Updated” date at the top of this policy
By continuing to use the Website and/or Services after such amendments to the Privacy Policy come into force, You agree to abide by the amended Privacy Policy. If You do not agree to be bound by the amended Privacy Policy, You must cease using the Website immediately.
This Privacy Policy is effective as of 7th August, 2025 and governs the collection, use, and disclosure of Personal Information on The Cricket ID website.